NBC 5 Station Branding
is perona driven and centered around the idea of News You Can Use as a differentiator for the stations viewer promise. The branding centers around the portrayal and positioning of the stations talent, personalized messaging and the strong viewer recognition of the stations association with Channel 5 in the viewing area.
I am the the creative lead for this project spanning from directing the talent photo shoots to image branding for OOH and promotion.
The News You Can U5e - Incorporating the "5" as an active character for brand assocation.
Promo samples
Branding buckets - Franchise and expert reporting branding segmentation.
Promo sample - Investigates franchise using branding bucket and "5" as an active character.
Talent photography - Direct and indirect shots were taken so the talent can interact with eachother and station messaging.
Photography taken by Lisa Sciascia
OOH station branding samples
Digital and print ads featuring talent interacting with the brand
Selected Works
Big Chicago StoriesDocuseries
The Lost Story of Emmett TillDocuseries
DNC 2024Broadcast Design
The Bank of America Chicago MarathonArt Direction
NBC 5 Station BrandingArt Direction
Guadalupe SpecialArt Direction
Closer to the StoryBroadcast Design
Bear Down & OutDocuseries
NBC 5 Chicago 75th AnniversaryArt Direction
Cannabis in IllinoisBroadcast Design
All for Nothing PSABroadcast Design
Legacy of InvestigationsBroadcast Design
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ScottDPeters Motion Designer \ Producer