All for Nothing PSA – Scott D Peters

All for Nothing PSA was an on-air Public Service Announcement on the COVID-19 virus which aired at the onset of the pandemic. The spot marries an audio excerpt from Dr. Emily Landon's Viral March 20, 2020 speech with a playful edit meant to bring levity to the grim reality on the importance of social-distancing at a time when vaccines and anti-virals were not available.

The visual storytelling for the PSA uses a mix of stock broll and typography that is often motion tracked and placed ino the selected shots. The goal of this spot was to be informative, not frightening by using a trusted voice within the local medical communtiy as a plea to help incite action and increase public awareness in the face of uncertainty.