Huellas is limited True Crime Docuseries featured on Telemundo Chicago's digital platforms. I was the Design Lead For this project and created the Show Title Open and On-air commercial.
The typography features a modern graffiti urban style that's textiled, fractured and washed in a dirt texture overlay giving it a complex and layered look that pairs with the subject matter of the series which focuses on inner city crime and tragedy.
Show Title Open
On-air Commercial with QR Code L-Bar
Huellas Keyart
Selected Works
Big Chicago StoriesDocuseries
Scene of the CrimeDocuseries
The Lost Story of Emmett TillDocuseries
The Bank of America Chicago MarathonArt Direction
Guadalupe SpecialArt Direction
Moving Chicago ForwardBroadcast Design
Closer to the StoryBroadcast Design
Trusted Political CoverageBroadcast Design
NBC Sports Chicago Podcasts RebrandArt Direction
Bear Down & OutDocuseries
NBC 5 Chicago 75th AnniversaryArt Direction
HuellasDocuseries
Cannabis in IllinoisBroadcast Design
All for Nothing PSABroadcast Design
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ScottDPeters Motion Designer \ Producer