Below are the creataive works that were made for WMAQ NBC 5 Chicago's 75th Anniversary.  Everything from the logo treatment, set graphics to on-air promo was created and/or art directed by me.

This project was especially challenging because the anniversary date was actually the same day as the Chicago Marathon so the station had dueling tentpole events.  This project was everything; a months long fire drill of discovery, a history lesson, a team of people re-archiving the archives and most importantly storytelling that pays homage to what came before while looking ahead. Please enjoy this collection.

Logo Design

WMAQ-75-Anniversary-logo-MASTER

For the project I created the logo design, fashioning a custom drawn "7" to pair with already established Peacock 5 Chicago logo.  Many colorways were created of the 75 Chicago logo to serve all use cases.

Set Graphics

Wide LED Base Collage

WMAQ75-SUPER-LED-base
WMAQ75-MON-05_VER-02-useme
WMAQ75-MON-05_VER-04-useme
WMAQ75-MON-05_VER-03-useme

9x16 Vertical Posters

9x16_WMAQ-Collage-01
9x16_WMAQ-Collage-02
9x16_WMAQ-Evolution_01

On-air Talent Gallery

WMAQ75_SetU-Still-Allison
WMAQ75_Interview-Set-Still-07
WMAQ75_Interview-Set-Still-13
WMAQ75_Interview-Set-Still-09
WMAQ75_Interview-Set-Still-08
WMAQ75_Interview-Set-Still-02
WMAQ75_Interview-Set-Still-04
WMAQ75_Interview-Set-Still-03
WMAQ75_Interview-Set-Still-10
WMAQ75_Interview-Set-Still-06
WMAQ75_Interview-Set-Still-14
Sled

On-Air Promotion

Umbrella 30, My Role: Writer, Producer, Editor & Designer 

Sports 30, Producer: Kris Lewis, My Role: Motion Designer 

Investigates 30, Producer: Stephanie Jimenez, My Role: Motion Designer

News Promotion

Topical 15, Producer: Stephanie Jimenez, My Role: Motion Designer

Segment Short Open, My Role: Motion Designer

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Huellas

Selected Works

Big Chicago StoriesDocuseries

Scene of the CrimeDocuseries

The Lost Story of Emmett TillDocuseries

The Bank of America Chicago MarathonArt Direction

Guadalupe SpecialArt Direction

Moving Chicago ForwardBroadcast Design

Closer to the StoryBroadcast Design

Trusted Political CoverageBroadcast Design

NBC Sports Chicago Podcasts RebrandArt Direction

Bear Down & OutDocuseries

NBC 5 Chicago 75th AnniversaryArt Direction

HuellasDocuseries

Cannabis in IllinoisBroadcast Design

All for Nothing PSABroadcast Design

C /

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ScottDPeters Motion Designer \ Producer